Finance
Why East African Poultry Farmers Sell at the Wrong Time (and How to Fix It)
By Jean-Marie Nkurunziza
·
17 April 2026
·
6 min read
Most smallholder farmers sell when their birds are ready — not when the market is best.
Aggregators track market prices daily. Individual smallholder farmers have almost no access to this information. They sell when their birds are ready, not when the market is best.
Tracks live prices, analyses seasonal patterns, cross-references your batch, and gives you a recommendation: sell now, hold X days, or split the batch.
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